This product only has natural on the label, not pure. We have a Natural Flavor Certification from Virginia Dare posted in our store, stating to the best of their knowledge...it does not contain any artificial ingredients, and qualifies as NATURAL FLAVOR as defined under Title 21 Code of federal regulations 101.22. Signed by Victoria Alvarez Saavedra, The Director of Quality Management, Food Safety and Regulatory Affairs. For more info, go to flavorinfo@virginiadare.com.